Teen Vogue vs. Seventeen (fight to the death for subscribers)

I can personally say that once upon a time I was an avid reader of both Teen Vogue and Seventeen magazine. I loved magazines and felt so regal sitting down and flipping through the pages. I was in awe of the colors and smells of the testers within the pages. It's funny though, even then I noticed subtle differences between the two magazines, of which was mostly who advertised what.

Teen Vogue was obviously the teen edition of Vogue magazine. All the advertisements were very high class, featuring Louis Vuitton and Michael Kors (way over my budget). The first ten pages it would seem like would just be full page advertisements, and the magazine wasn't very big in the first place. I loved Teen Vogue because it made me feel apart of the higher class, but it was all just pretty pictures, not real substance with words.



Seventeen, on the other hand, had more middle class advertisements. You saw Candies ads through Kohls and the ads where celebrities represented a brand, not a supermodel. They appealed to US, who the viewer would know right off the bat. Within the pages, you found plenty of advice on life: friendships, love, work, philosophy, etc. It advertised things within, like celebrities favorite moisturizer, but never let it blatantly take over.